Your books and CFO seat, built for operators.
Clean monthly close for franchisors, franchisees, and growing businesses — a CFO seat so you can run the company, not the spreadsheet. Flat monthly fee. You get a number after a 20-minute call.
✓ Founder-led by a licensed NY CPA, from first call to monthly close
✓ Built for franchisors, franchisees & multi-unit operators
✓ QuickBooks-first, works in any system
01
Accounting & Bookkeeping
Month-end that actually closes. We set up (or clean up) your stack, keep the books current, and hand you reports you can run the business on.
- Accounting software selection, setup, and cleanup (QuickBooks, Xero, and more) - Day-to-day bookkeeping and month-end close - Fixed asset tracking and depreciation - Sales tax reconciliation and filing support - Journal entries and general ledger - Trial balance and adjusted trial balance - AP & AR processing and reconciliations (sales, AP, AR, taxes) - Clear monthly reporting
02
Fractional CFO
You don’t need a full-time CFO on day one. You need someone who understands the P&L by location, cash, and the decisions that grow (or kill) a multi-unit brand.
- Fractional CFO partnership - Budgeting and planning - Board and investor-ready reporting - Financial analysis that operators can use - Capital raise support when you’re ready - M&A diligence support when the deal is real
03
Controller
Services
The layer between bookkeeping and CFO — policies, close cadence, and reporting your leadership team can trust. We build the controls so the numbers hold up under scrutiny.
- Audit support and clean workpapers - Internal controls and close checklists - Accounting team oversight and process design - External financial reporting packages - CFO-ready reporting packs on a fixed cadence
04
Franchise
Solutions
Multi-location bookkeeping and consolidation
Store-level and brand-level reporting
Franchisee / franchisor reporting alignment
Centralized metrics through a client portal
Support that scales from one unit to a real system
04
Franchise
Solutions
Multi-location bookkeeping and consolidation
Store-level and brand-level reporting
Franchisee / franchisor reporting alignment
Centralized metrics through a client portal
Support that scales from one unit to a real system
SERVICES
One set of numbers across every location.
Finance ops that scale with the locations. We handle the close, the controls, and the CFO-level view — built for franchise and multi-entity operators who need one source of truth across stores.
05
AI & Process Efficiency
We help you cut busywork out of finance and ops — with AI where it actually sticks, and clear process where it doesn’t. The goal isn’t shiny tools. It’s fewer hours, fewer errors, and systems that still work when you add the next location.
AI consulting for finance and back-office workflows
Process design that removes manual steps and handoffs
Reliable, scalable solutions built for how you actually operate
Automation that saves real cost — without breaking controls or the close
Implementation support so the team adopts it, not a one-off demo
Make finance ops a growth advantage for franchise and multi-unit businesses — accurate books, clear reporting, and partners who answer the phone.
Mission
Two accountants from opposite sides of the world who liked the work and hated how most outsourced finance felt. After years running outsourced accounting for a growing franchise brand, Gal Danay and Zuber Siddiqui built WPS to do that same job for more operators — clean, white-glove, and built to scale.
How We Started
Be the go-to finance partner for operators who want personalized support that goes past traditional bookkeeping — without the enterprise-firm runaround.
Vision
Integrity. Excellence. Client-first. Collaboration. Accountability. Clear communication. Own the close.
Values
About Us
You work with the founders.
Operators who have run franchise stores and franchise finance, not a rotating account team.
Gal Danay
Co-founder, CPA
Gal is a CPA who started out running three Aroma Espresso Bar franchises in New York, then co-founded Woops! and helped grow it into a national franchise brand. He knows the numbers from the store floor up.
Zuber Siddiqui
Co-founder, ACMA, CGMA
Zuber is a CIMA-qualified management accountant (ACMA, CGMA). He has run finance for franchise businesses in the US, including a brand with over 50 locations, after years in accounting practice in Botswana and the UK.
Who we work with
Multi-unit franchise operators, growing brands that need controller-grade close, and owners who want fractional CFO clarity without a six-figure hire. If your books still live in “we’ll catch up next month,” you’re who we built this for.
Franchises
Startups / SMEs
Dentistry
Hotels
& Restaurants
Sports
Non-profit
Organizations
Trucking Industry
Manufacturing
Industries
Law Firms
Accounting & CPA Firms
What clients say
Mark R.
I can't thank WPS enough for their professional and reliable bookkeeping services. They've helped streamline our financial processes and provided invaluable insights into our business's financial health.
Emily G.
Choosing WPS was one of the best decisions we made for our startup. Gal and Zuber are very responsive, knowledgeable, and proactive in handling our accounting needs. They've truly become an essential part of our success.
Andrew A.
I highly recommend WPS Business Solutions. I use them for book keeping and I’ve noticed a huge difference in the quality of their work. They keep my finances clear and in line. Would highly recommend them for any business or personal book keeping! Ten out of ten.
You're probably
wondering...
FAQ
How engagement works
Engagements are scoped to your entities, locations, and close needs — monthly retainers, project cleanup, or fractional CFO support. We’ll recommend a structure after a short discovery call. No one-size PDF that pretends every 3-unit and 30-unit brand is the same.
Software Specialization
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QuickBooks
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Xero
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Kerridge
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Quicken
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Expensify
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NetSuite
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Sage
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ADP
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Paychex
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Bill
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Tipalti
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Billy
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Invoice2go